We scale eCommerce revenue from first click to repeat customer.
We manage your end-to-end paid acquisition, email strategy, and automated workflows so you can stop guessing and start scaling revenue hands-free.
Solutions
Full-Funnel Paid Ads
We design, launch, and optimize high-converting Facebook and Instagram ad campaigns that flood your store with qualified buyers.
Retention & Email Marketing
We build profitable automation flows and data-driven testing schedules that turn those first-time shoppers into repeat buyers.
Hybrid Growth Strategy
Partner one-on-one with Roman Shelby to unify your traffic and retention into a single, high-margin revenue machine.
Who We Are
Founded by Roman Shelby, Shelby & Co. is a small, specialized team obsessed with digital growth and real retention numbers.
We intentionally skip the generalist marketing fluff to focus 100% on what actually moves the needle for live, scaling stores.